HEA’s Trademark Group works closely with clients ranging from Fortune 500 corporations having significant trademark portfolios to emerging technology startups filing their very first trademark application.  We understand, from our years of in-house counsel experience, the value of the goodwill associated with your brand.  Your trademark is not only a valuable business asset that when properly maintained can appreciate in value over time, but it is a property asset, similar to a real asset that can be purchased, licensed, sold, or used as a security interest to secure financing to expand your business.

We collaborate with our clients in the United States and around the globe to develop comprehensive intellectual property portfolios that will protect their business interests throughout the duration of a product lifecycle.  This includes working together to select, clear, obtain, protect, police, license and enforce your trademark.

HEA’s Trademark Group can help with all of your trademark needs, including:

  • Conduct trademark availability searches

  • File, prosecute, and maintain trademarks at the USPTO

  • Audit trademark portfolios to identify gaps in coverage, potential infringement issues, licensing problems, misuse by others, and quality control issues

  • Prepare validity/infringement/right-to-use opinions

  • Develop and manage patent portfolios to increase strategic value

  • Provide all aspects of enforcement and litigation, at the USPTO and district court

HEA works closely with industries such as automotive, medical device, consumer products, software, and more.


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